These are the best Dutch kids brands.

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(Updated August 2020) Oh how we love to shop for them kids! The Netherlands (and especially Amsterdam) is represented by a lot of popular Dutch kids brands in any segment. As a mom, it is of no trouble at all to find some of the best Dutch kids brands to dress your kids with. All of the below brands are local people!

SNURK Amsterdam

I have been a big fan since the very beginning of SNURK. Because which child does not want to be a fireman or princess in his or her dreams? Over the years, SNURK has evolved into a bedding brand with much more than just the kids quilts. I think that many homes around the world now have a SNURK in their house. Here in the house we are not averse to what sweetness at the time and SNURK was able to respond smartly. Make sure to check out their bedding and “horizontal clothing” including fancy onesies in the coolest prints. Good night!

De items van SNURK shop je ook hier!

dutch kids brand: snurk amsterdam onesies


Not just for kids!

Dutch sustainable shoe brand; Bear & Mees

Bear & Mees is a Dutch sustainable kids footwear-label, produced in Portugal and made for children in size range 23 – 33. We make animal friendly footwear made of vegan materials such as micro fiber, felt and other fair-trade materials. Cute sneakers, beautiful sandals and bold winterboots!

Repose AMS

All the garments by Repose AMS are carefully considered and stand out for their uniqueness, quality and particularly for their sustainability, as they are committed to reduce the ecological footprint of Repose AMS as much as possible. The sizes go up to the age of 14. Well known for their use of color. “The Bird” is the name for the new autumn/winter 2020 collection.

NOTE: The quality of Repose AMS is next level, I’ve give a lot of the items worn by my girl to the next and then on to the next person. Meaning each garment will last a long life. The gift that keeps on giving.

dutch-kids-brand-repose-ams dutch-kids-brand-repose-ams

Carlijn Q | Happy Prints

Move over Mini Rodini, here’s CarlijnQ and she’s here to stay. Happy prints, great materials and all over good vibes. Every now and then a mom design on top of that. Love this kind of Dutch kids apparel. New collection “Happy Days” on the way.


IMPS & ELFS Amsterdam

I remember the first outfit I got from friends for Brune was from this brand. Most of the items are made of organic cotton so very suitable for the smaller ones. They make a cool collection every year. Nice jeans, great sweaters and matches perfect with your other basics.

These are the best Dutch kids brands.

Gray Label

An organic label for the contemporary minimalist. A few basic items every season in a new color or jackets. No prints here, but everything is mono. Completely in love with the long dresses by Gray Label, I immediately bought it in two colors this year.

dutch kids brand Gray Label

Ammehoela Kids

Maybe you are more of a team colorful and you get excited about prints. I get that. Add organic to it and you end up at Ammehoela. A tad cheeky and very Amsterdam brand. Current collection for fall 2020 “Thriftshop”.

maed for mini

There is simply no item from the latest collection that I do not like. Actually the only thing that is not nice is that my daughter (10) does not fit. And let’s be honest, if Maerle, the sweater with the pompons (from the previous collection) below in an adult size would make, I bought it directly. The sizes go up to 8 years and the brand is also sustainable. I heard in the corridors that the first drop of the new collection flew over the counter like hot cakes, so do not wait too long.

Winter collection 2020: Easy like Sundaymorning. 


Met warme benen de winter in. Bekijk de leukste maillots!

Little Boomerang

And what about the sustainable brand Little Boomerang who makes clothes from old dad’s shirts. That makes me very enthusiastic. Especially that skirt on the right is too nice for words. And does the man of the house have some unworn shirts in the closet? Then just supply them. They’ll make cool items for the new generation.



Another Dutch brand to be cheerful about is ENGEL. As if it is a feast with them every day, if this is not the case now, they will at least be pretending. Polka dots, ice creams, elephants and lightning are the prints for their collection of travel- and schoolbags. The lightning struck me in any case when I saw the last print. Glad we are now the proud owner of this weekend bag! ⚡


I bought my very first pregnancy jeans at Noppies, this was way before they started a baby and kids collection. But since they started their own kids brands, such a smart idea, I rediscovered them. I mean, look at this dress, simply love the sleeves!


Donsje Amsterdam

My kid may be too old for Donsje, but we don’t mind buying the cutest baby gifts for our friends over here. And these boots, ugh I’m in love, do you think they come in grown up sizes? Their gorgeous store is located at the Willemsparkweg in Amsterdam. Just. a 5 minute bike drive from our house 🙂

What are your favorite Dutch kids brands? Let us know in the comments!

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Posted by is het online platform achter het Instagram-account van @elianeroest. Eliane woont in Amsterdam met haar vriend Daan en dochter Brune van 9. Ze is altijd op zoek naar de meest Instagrammable plekken in Europa. Ze deelt haar verhaal op, waar ze ook een team van enthousiaste gastbloggers leidt.

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