These are the best Dutch kids brands, so better start shopping!

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(Updated January 2019) The Netherlands (and especially Amsterdam) is represented by a lot of popular kids brands in any segment. As a mom, it is of no trouble at all to find some great brands to dress up your kids with, find toys of interior stuff. All of the below brands are local people! About time we listed some of our favorite kid’s brands, so let’s go local and shop some Dutch design!


It was love at first sight when I encoutered their knits. The really have a way with unconventional color combinations. Out of the ordinary. Why go pink or blue when there is so much more. The Kidscase prints are just perfect and always on point.


IMPS & ELFS Amsterdam

I remember the first outfit I got from friends for Brune was from this brand. It’s organic so very suitable for the smaller ones. They make a cool collection. Nice jeans, great sweaters and matches perfect with your other basics.

These are the best Dutch kids brands.

Gray Label

An organic label for the contemporary minimalist. A few basic items every season in a new color or jackets. No prints here, but everything is mono. Completely in love with the long dresses, I immediately bought it in two colors this year.

Ammehoela Kids

Maybe you are more of a team colorful and you get excited about prints. I get that. Add organic to it and you end up at Ammehoela. A tad cheeky and very Amsterdam brand.


I have been a fan since the beginning of SNURK. Because which child does not want to be a fireman or princess in his dreams? Over the years, SNURK has evolved into a bedding brand with much more than just the kids quilts. I think that many homes around the world now have a SNURK. Here in the house we are not averse to what sweetness at the time and SNURK was able to respond smartly. Good night!

De items van SNURK shop je ook hier!

maed for mini

There is simply no item from the latest collection that I do not like. Actually the only thing that is not nice is that my daughter (8) does not fit. And let’s be honest, if Maerle, the sweater with the pompons (from the previous collection) below in an adult size would make, I bought it directly. The sizes go up to 6 years and the brand is also durable. I heard in the corridors that the first drop of the new collection flew over the counter like hot cakes, so do not wait too long.



Beeld van Maed for Mini / Concours D’Amour collectie AW17/18


Met warme benen de winter in. Bekijk de leukste maillots!

Little Boomerang

And what about the sustainable brand Little Boomerang who makes clothes from old dad’s shirts. That makes me very enthusiastic. Especially that skirt on the right is too nice for words. And does the man of the house have some unworn shirts in the closet? Then just supply them. They’ll make cool items for the new generation.



Another brand to be cheerful about is ENGEL. As if it is a feast with them every day, if this is not the case now, they will at least be pretending. Polka dots, ice creams, elephants and lightning are the prints for their collection of bags. The lightning struck me in any case when I saw the last print. Glad we are now the proud owner of this weekend bag! โšก


I bought my very first pregnancy jeans at Noppies, this was way before they started a kids collection. But since they started their own kids brands, such a smart idea, I rediscovered them. I mean, look at this dress, simply love the sleeves!



Posted by is the online platform behind the Instagram account of @elianeroest. Eliane lives in Amsterdam with her partner Daan and daughter Brune, age 9. Sheโ€™s always on the lookout for the most Instagrammable places mostly in Europe. She shares their stories on, where she also leads a team of enthusiastic guest bloggers.

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